QMS PS 410 Guide de l'utilisateur télécharger pdf (Page 98)

Helvetica Narrow

Problem! Your space is limited, your copy is too long,

and you need a typeface that’s bold and attention-getting. Answer: use this

typeface. This face conserves space, gets attention, and is readable. There

is a bold form, an oblique form and a bold oblique form.

ITC Avant Garde Book

ITC Avant Garde Book is a sans

serif typeface dating from 1970. ITC Avant Garde Book

has a highly-stylized look, particularly in some of the

symbolic characters like %% and @. There is a bold form

called "demibold" and an oblique form, which

simulates an italic. In addition, there is a demibold,

oblique form. ITC Avant Garde is useful for headlines

and documents that need a strong contemporary

style.

Times Roman Times Roman is a popular typeface adapted from

older forms. Once used in the London Times, it is considered an

elegant, bookish typeface. It has been popular in the United States

for decades. This typeface is excellent in a wide variety of

applications except for small, highly condensed formats, where

Helvetica would prove superior. The Times Roman italic is

particularly graceful while the bold italic is thicker. Times Roman

is a proportionally-spaced typeface.

Courier Courier is a newer typeface that was

designed for electric typewriters by IBM.

Courier has a bold form that is thick and

stylish.

The oblique form of Courier has its

merits and uses;

as does the bold oblique

form of Courier.

The Courier family may be

used for counterpoint with Times Roman or

Helvetica. Unlike Times Roman and Helvetica,

Courier is a fixed-spaced typeface.

Chapter 5

5-14 Professional Printing

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QMS PS 410 Guide de l'utilisateur Page 98